Honda launches online ad for upcoming HR-V model launch

Honda has launched a teaser showing a man carefully tidying up his garage to make way for the new HR-V car.

The campaign was created by Lost Boys, the social and content agency part of DigitasLBi, and will run across the Europe, Middle East and Africa markets to target young families and "empty nesters".

The ad shows a man using his toolbox to create a space for everything in the cluttered garage by making small wooden drawers for example.

He then drives the car in and there is just enough space for it and copy reads: "everything perfectly in its place".

DigitasLBi has created a landing page for the new car set to be released later this year, and Mcgarrybowen will handle through-the-line activity.

Claire Dunford, the European social media manager at Honda Motor Europe, said: "The HR-V offers the perfect combination of style and practicality.

"This campaign really brings to life the car’s cleverly-designed space – we’re confident it will engage our target audiences and encourage them to sign-up for more information ahead of the launch later in 2015."

It was created by Luke Crawford who handled art direction, and Jenny Hughes who was in charge of copywriting. Cassidy Burcher directed the 60-second spot through Passion Pictures. The media agency is Starcom Mediavest Group.

Gav Gordon-Rogers, a creative partner at Lost Boys, said: "Most garages are a nightmarish maelstrom of chaos.

"We liked the idea of bringing to life the campaign thought of 'everything perfectly in its place' by showing an ingenious transformation which is crafted to perfectly fit the HR-V, directly inspired by the design features and brilliant use of space within the car itself."

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