AgencyWieden & Kennedy London
ExposureUnited Kingdom and Europe
Honda introduces its first zero-emission hydrogen fuel cell car, the Honda FCX Clarity, in this 90-second spot, part of its "Problem Playground" campaign.
The ad begins with an extreme close-up of a Rubik cube and then shows an army of Honda workers building a sculpture of Honda's hybrid engine using thousands of Rubik cubes.
The team heads outside to complete further puzzles, leading up to a giant jigsaw model of the Honda FCX Clarity.
A voiceover tells viewers that when you love finding solutions every problem becomes a playground.