Honda 'the great unknown' by Wieden & Kennedy

Honda's "the great unknown" campaign launches the new Civic model across Europe.

Created by Wieden & Kennedy London, the TV ad aims to deliver the message that it’s only by venturing into the unknown that you can discover something new and innovative.

The spot was created by Sam Heath and Chris Groom, and directed by Martin Krejci through Stink. Post-production was by Framestore.