Honda 'Tour of Britain idents' by Wieden & Kennedy London

Honda is sponsoring the Tour of Britain cycle race, which is being broadcast on ITV4, and is supporting the tie-up with a series of idents.

The executions, created by Wieden & Kennedy London each feature staff from Honda dealerships across Britain from Yeovil in Somerset to Blackpool.

VIDEO 1&2: Blackpool

VIDEO 3&4: Shepton

VIEDO 5&6: Chiswick