Honda is sponsoring the Tour of Britain cycle race, which is being broadcast on ITV4, and is supporting the tie-up with a series of idents.
The executions, created by Wieden & Kennedy London each feature staff from Honda dealerships across Britain from Yeovil in Somerset to Blackpool.
VIDEO 1&2: Blackpool
VIDEO 3&4: Shepton
VIEDO 5&6: Chiswick