Honda TV ad to interact with iPhone app

Be the first to comment

Honda is releasing the first TV ad to use "sound-synching" technology, which allows the commercial to interact with its iPhone app.

The 60-second version of 'This Unpredictable Life' premiers in the UK today before rolling out across 29 markets.

The ad is by Wieden+Kennedy's creative directors Sam Heath and Chris Groom, and directed by Smith & Foulkes at Nexus.

It will be aired during 'My Big Fat Gypsy Wedding' on Channel 4 tonight and during 'Taggart' on ITV1. 

Gravity Mobile has created the matching app that enables users to "catch" the ad's animated characters as they appear on screen by swinging their mobiles towards them when they appear.

The app listens to and recognises the ad's audio, which trigger the characters to appear on the user's mobile.

Ian Armstrong, manager of European communications at Honda Motor Europe, said: "The Jazz app is a demonstration of how Honda is looking to the future and experimenting with ideas to help bring fun and enjoyment to our communications.

"It's a real step forward to use technology that begins to share content across screens at the users’ request. The involving interaction is fun allowing viewers to collect the characters from the ad and then to explore the Jazz while being able to leave your details so you can receive information in the future."

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

DCM's cinema ad interrupted by The Aliens in Channel 4 takeover
Share

1 DCM's cinema ad interrupted by The Aliens in Channel 4 takeover

Cinema viewers this weekend will see an unusual takeover by Channel 4 of Digital Cinema Media's regular ident during the ad reel.

The end of false recognitions
Shares0
Share

1 The end of false recognitions

You'll be seeing less work from DDB at award shows in 2016. Here's why.

Just published