Honey Monster Foods 'Sugar Puffs' by Bray Leino

The Honey Monster returns to TV screens as part of a £3.2m multimedia campaign for cereals Sugar Puffs, Honey Waffles and Honey Meltz.

Bray Leino created the 20- and 30-second executions, which will run until May on GMTV, Five, Nickelodeon and multichannel, and again from early July to mid August.

The comical spot sees the Honey Monster and his housemate performing a musical ritual before they tuck into their Sugar Puffs.

It ends with the tagline "Feed the fun".