Honey Monster returns in Y&R Choco Puffs campaign

Rainey Kelly Campbell Roalfe/Y&R has created a new campaign for Choco Puffs - Quaker’s latest chocolate cereal for children - with a romantic Valentine’s Day theme.

Rainey Kelly Campbell Roalfe/Y&R has created a new campaign for

Choco Puffs - Quaker’s latest chocolate cereal for children - with a

romantic Valentine’s Day theme.



The ad, which breaks this week, opens with the Honey Monster sitting

coyly on a luxurious sofa. He is accompanied by a stunning young lady,

while Barry White-style music plays in the background. Both are dressed

for a romantic evening - he in a dinner jacket and she in a red evening

dress.



The Honey Monster hands over a beautifully wrapped box of the cereal as

his Valentine’s present to the girl, who responds: ’My favourite. You

know I’m a chocoholic.’



It then becomes clear that he didn’t intend them just for her. He

produces two cereal bowls and, as the ad fades, we see her flirtatiously

spooning the cereal into his mouth.



The commercial ends as the words ’monster chocolate taste’ appear on

screen with the letter ’o’s swapped for red love hearts.



’It shows that the Honey Monster is not just about heroics but has a

softer side. Valentine’s Day is the ideal opportunity to show that,’

Christopher Coleridge, brand manager at Rainey Kelly Campbell

Roalfe/Y&R, said.



The ad was art directed by Andy Clough and written by Richard

McGrann.



It was directed by Matthew Judd of Blonde Films. Media planning and

buying is through MediaVest.



Quaker announced the launch of Choco Puffs in March last year, marking

the first brand extension for one of the UK’s most established

children’s cereal brands.



Recent campaigns featured the Honey Monster dressed as the rap star,

Puff Daddy.



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