Hooper Galton and EGS scoop Danepak

Danepak, the Danish bacon and pork products manufacturer, has appointed Hooper Galton and Edwards Groom Saunders to handle its creative and media planning accounts respectively.

The agencies scooped the £4 million account after triumphing in a pitch against other, unnamed shops.

Hooper Galton has a brief to relaunch the Danepak brand, which has not advertised since 2002. It will de-velop a campaign comprising press, radio, online and promotional activity. The campaign is expected to break in September, with further work scheduled for spring 2007.

Olivier Johnson, the planning director at Hooper Galton, said: "Danepak is a popular brand which has been quiet for a while.

"Meanwhile, consumers' relationship with food has moved on, leaving private-label to have much its own way in the bacon category. There is now a genuine opportunity for a premium brand with ambition and the right big, bold creative thought."

Fiona Clayton, the brand development manager at Danepak's parent company, Tulip, added: "Hooper Galton's creativity on brands such as Nando's and Florette caught our attention, and the flair that it showed working with Edwards Groom Saunders during the pitch made the decision to hire both agencies easy for us."

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