Hooper Galton wins £2m creative work for Discovery Foods

Discovery Foods, a privately owned company that produces Mexican

and American foods, has appointed Hooper Galton to handle its £2

million creative account.



Hooper Galton won the business after a four-way pitch. As a relatively

new entrant to the UK market, Discovery did not previously have a UK ad

agency.



The agency is initially creating a press campaign for Discovery's

products. It produces a range of sauces and also shrink-wrapped fresh

tortillas. However, it is likely to expand its product range in the

coming months.



The win is Hooper Galton's third this year, following last week's

capture of the Whiteley's Shopping Centre and the Covent Garden Soup

Company accounts, which are worth £1 million and £3 million

respectively.



Paul Vita, the marketing director of Discovery Foods, said: "Discovery

Foods has come a long way without advertising and has a loyal following

of adventurous but time-poor cooks.



"But now we're looking for a step-change in the growth of the brand and

have been looking for an agency to challenge us both strategically and

creatively."



Oliver Lewis-Barclay, a managing partner of Hooper Galton, added:

"Discovery is a gem of a well-kept secret, and could turn out to be a

bit of a Phileas Fogg if all goes well. They are brave, can-do people

and we're delighted to have been chosen."



Media for Discovery is handled by MediaCom.



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