Hope Not Hate "New brand identity" by Blue State Digital

Anti-hate campaign group Hope Not Hate has refreshed its brand in a bid to more effectively confront the resurgence of far-right politics across Europe and the US.

The new logo is designed to represent the campaign’s core values, by striking out hate and replacing it with hope. The idea of crossing out hate – along with other terms such as racism, sexism, violence and homophobia – was chosen to be an idea "so simple that even a child can re-enact it".

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