A hopeful ostrich takes flight in inspirational Samsung Galaxy S8 spot

Leo Burnett Chicago helps a flightless bird soar to new heights with some tech motivation.

Never mind 60 million years of evolutionary pressures. All it takes for ostriches to fly is a little inspiration from Samsung and a lot of encouragement from Elton John. Accompanying the release of the Samsung Galaxy S8 smartphone, an adorable 90-second TV spot from Leo Burnett Chicago also rolls out a new tagline, "Do What You Can’t." Samsung is hoping a pretty new phone will distract from the awful PR of exploding batteries that plagued its Note 7 series, and this uplifting little film is a good step in that direction. The agency also created a lengthy unboxing video for viewers more interested in tech specs than the triumph of gumption over gravity.

Credits

Client
EVP, Global Marketing for IT and Mobile Division
SVP, Global Head of Integrated Marketing
Global Partnership Manager
Global Partnership Assistant Manager
Global Chief Creative Officer
US Chief Creative Officer
SVP, Creative Director
Associate Creative Director
SVP, Executive Producer
SVP, Global Business Lead
Global Account Director
Global Account Supervisor
Global Account Executive
SVP, Global Strategy Director
VP, Global Strategy Director
Talent Manager
Senior Business Manager
Director of Music
Assistant Music Producer
Production
MJZ
Editorial
Editor
Grade
MPC
Colorist
Executive Producer, Color
Color Producer
Associate Color Producer
VFX
MPC
Executive Producer, VFX
Coordinator
Sound Design and Music Editing