Hopkins fronts first Barclays campaign by Leagas Delaney

Sir Anthony Hopkins leads a trio of big-name movie stars drafted in by Barclays to front new TV advertising marking its comeback after a year of management turmoil and underperforming services.

Sir Anthony Hopkins leads a trio of big-name movie stars drafted in

by Barclays to front new TV advertising marking its comeback after a

year of management turmoil and underperforming services.



The Oscar-winning actor fronts one of three commercials which also

feature Pulp Fiction’s Tim Roth and Nick Moran from Lock, Stock and Two

Smoking Barrels.



Tony Scott, of Top Gun and Enemy of the State fame, directed the films -

the first of which will break around Coronation Street on Monday.



They are the first to be produced by Leagas Delaney since it won the

bank’s pounds 17 million corporate account nine months ago and are the

first ads to promote the combined strengths of the Barclays group. Media

is by MediaVest



The new tactic follows research showing consumer cynicism about

financial services companies trying to present themselves as the

people’s friend. Instead, the advertising offers what the bank describes

as a bold message, which presents it as a powerful global force.



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