Hopson takes up WPP Vodafone role

Russell Hopson, the group managing director of Rainey Kelly Campbell Roalfe/Y&R, is leaving the agency to take on the new role of global business director and managing director of WPP's Team Red, the bespoke unit that services Vodafone.

Hopson: will manage Team Red, the WPP unit that services Vodafone
Hopson: will manage Team Red, the WPP unit that services Vodafone

Hopson will be responsible for ensuring that WPP provides strategic and creative leadership for Vodafone around the world. His appointment follows RKCR/Y&R's capture of the £47 million UK Vodafone ad account.

Working closely with Team Red's creative director, Ajab Samrai, Hopson will report to its chief executive, John Rudaizky.

Hopson joined RKCR/Y&R in 2005 as a group account director. He was promoted to managing director in 2007, before taking on the group role in January 2010.

Richard Exon, the chief executive of RKCR/Y&R, said: "Russell's contribution to RKCR/Y&R has been huge and this is the perfect next step for him."

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).