TBWA GGT Simons Palmer has lured Johnny Hornby, currently head of
CDP’s Honda account, to run its flagship Nissan business as a senior
board account director.
Hornby, a Campaign ’Face to Watch’ in 1995, will also be the client
services director for the agency.
’Unquestionably, TBWA is the most exciting agency in town,’ Hornby
’It’s huge, with an amazing client list and good creative work, but it’s
also in its infancy so there is a unique opportunity to help define its
Hornby, 31, preferred not to comment on speculation that he had turned
down an offer of joint managing director at CDP. He is expected to leave
the company in the next two months.
The appointment is thought to herald the creation of a new group
structure at TBWA which will accommodate its wide range of high-profile
Neil Christie, managing director at TBWA, said: ’Why on earth do we want
another very senior account man? Because Johnny has exactly what Paul
(Bainsfair) and I are looking for - talent allied to burning
He added: ’His experience with a large integrated car business makes him
perfect for the Nissan account.’
Christie, promoted to managing director four months ago, will be
relieved of his direct responsibility for the Nissan account to focus on
’wider aspects of running the agency’.