Hostelworld.com appoints Lucky Generals

Lucky Generals has won Hostelworld.com's global branding and advertising account after a competitive pitch.

Hostelworld.com: hands account to Lucky Generals
Hostelworld.com: hands account to Lucky Generals

The pitch kicked off in November and was run by the client directly.

Lucky Generals is tasked with creating a multi-channel campaign for the brand in 2015. Hostelworld.com has a UK advertising budget of around £3 million.

The brand has previously worked with The Corner, which was appointed to handle a project for the company in 2012. The Corner was not involved in the most recent pitch.

Otto Rosenberger, the chief marketing officer Hostelworld.com, said: "Hostels have changed beyond recognition, providing a unique, stylish and fun social travel experience.

"With millennials becoming the largest customer segment within the travel market, as the leading global hostel brand, we want to celebrate and expand our community of like-minded travellers."

Andy Nairn, a Lucky Generals founder, said: "Travel advertisers are typically focused on families and the work is often pretty clichéd. We look forward to doing something fresh, that specifically appeals to young, social travellers."

Hostelworld.com is owned by Web Reservations International, which also owns Hostelbookers.com and Hostels.com.

 

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More