The internet hosting company Hostmark has appointed Leagas Delaney
for its launch into the UK and Sweden.
The agency is working with the design consultancy The Partners to
develop a brand name and identity for Hostmark and is due to launch the
first campaign within the next month in the national business press and
Hostmark specialises in managing e-businesses for other companies,
acting as a consultancy in the first instance, and then offering
full-service management. It is rolling out a number of operating centres
across Europe with backing from the US company The Sturm Group.
The above-the-line account is worth pounds 2.5 million, with additional
marketing activity taking the launch spend to pounds 5 million. Leagas
Delaney's managing director, Justin Bairamian, said this would rise to
pounds 10 million when the company expands into other European
Hiring Leagas Delaney is part of a wider strategy to become a market
leader within the business sector, according to Hostmark's
vice-president of sales and marketing, Nicholas Jeffrey.
'Our aspirations are to be the leading added value web hosting service
provider and I believe Leagas Delaney is the ideal partner to help us
realise our objectives,' he said.
Media planning and buying will be by Leagas Delaney.