to sponsor travel on 4

Channel 4 has signed a six-figure commercial deal with, which will sponsor 'Vacation, Vacation, Vacation' and the channel's other travel shows. to sponsor travel programming on Channel 4 to sponsor travel programming on Channel 4

The year-long deal, negotiated by MPG Media Contacts, covers sponsorship across Channel 4, More4, its 4oD video-on-demand service, and branding on The creative is handled by Lambie Nairn.

Channel 4’s travel programmes include the new series of 'Vacation Vacation, Vacation', hosted by Kirstie Allsopp and Phil Spencer, along with 'A Place in the Sun', 'Holiday Hijack' and 'Coach Trip'.

Branded air-bumpers will open and close the travel programmes, with sponsorship idents voiced by Martin Clunes.

Alison Couper, global communications director at, said: "The partnership supplements's continued investment in marketing activity to reach travellers across the UK." claims to offer more than 130,000 hotels, Bed & Breakfast and apartments worldwide.

Last month, Channel 4 promoted Gill Pritchard to the new role of director of audience technologies and insight, completing Channel 4's executive management restructure.


Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published