Hotels.com targets 'obsessives' in latest campaign

LONDON - Online travel brand Hotels.com is today (17 May) rolling out a TV advertising campaign to target hotel '"obsessives".

The animated ad, created by brand consultancy Lambie Nairn, retains the ‘Wake Up Happy' endline, and introduces a new brand character to demonstrate the website's ‘obsession' with hotels.

A voiceover by comic actor Martin Clunes highlights that the site offers rooms at over 120,000 hotels.

An initial three-week burst launches this week, focusing on customer reviews, with a follow-up campaign establishing the brand's ‘Price Match Guarantee' promise.

Media planning and buying has been handled by MPG.

"The Hotels.com brand is now well-established amongst our core consumer base, so this campaign is about reinforcing the reasons to book with us over our competitors," said Matthew Walls, marketing director EMEA at Hotels.com.