HOTLINE: Adspend in Britain could grow by up to 47 per cent

Adspend in Britain could grow by up to 47 per cent over the next decade to more than £15.5 billion, according to the Advertising Association's latest forecasts. However, it suggests growth could be limited to 16 per cent if internet use increases significantly and stock markets remain depressed.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).