Alliance %26 Leicester is holding talks with media agencies ahead of a possible review of its media account. Manning Gottlieb OMD is the incumbent, but A%26L is moving much of its spend below-the-line.
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Up to three-quarters of customer data on marketing databases will become useless in the UK on 25 May 2018, according to a new study.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).