Ben Fennell, the group business director at Bartle Bogle Hegarty in London, has been appointed as the chief executive of the agency's Asia-Pacific office in Singapore. He succeeds Chris Harris, who becomes the president of international operations with a brief to co-ordinate efforts by BBH offices in London, New York, Tokyo and Singapore to service international clients.
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Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).