IPC Connect has appointed Niall Clarkson as the new publisher of the women's weekly Chat. Clarkson rejoins IPC from Haymarket, the publisher of Campaign, where he has been working as the head of commercial development for autosport.com.
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Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).