Arnold Interactive has been hired by BSkyB to work on creative and strategy for the broadcaster's Sky.com website, with a brief to encourage more consumers to sign up for Sky Digital. Online media planning and buying for the site will be handled by Media Contacts.
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Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).