HOTLINE: The ASA upholds complaint against Letts Educational

The Advertising Standards Authority has upheld a complaint against Letts Educational, the revision and exam guide provider, over a school promotion called the Letts Challenge, due to fears it could encourage bullying. The online competition for school children featured two postcards with the messages "I am a wimp" and "I'm a big wuss". They carried instructions to stick them to the backs of anyone not participating in the competition.


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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).