BBC Learning.com has appointed Milk to handle its launch creative. It was selected after a process organised by the AAR that resulted in a four-way pitch. Learning.com will be launched through a series of 15- and 30-second TV spots. Media is being handled by BBC Worldwide.
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Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).