Unilever's agencies Bartle Bogle Hegarty and Razorfish have entered into a formal partnership on the account. This is designed to help drive collaboration on the brands the agencies work on, which include Axe, Surf and Vaseline.
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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).