Blackpool, the UK's biggest seaside resort, has shortlisted ten agencies to pitch for its £1 million tourism account in a statutory review out of Advertising Principles in Leeds. The review comes in the wake of last month's approval by the Blackpool council to build a £150 million casino intended to turn the town into the Las Vegas of Europe.
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Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).