HOTLINE: Butlins approaches five agencies to pitch for TV business

Butlins has approached five agencies to pitch for its TV business, which makes up the majority of the £5.5 million creative account. Mustoes, cdp-travissully, Feel, Barrett Cernis and Barrington Johnson Lorains have all been invited to present creative ideas. Although the incumbent, Senior King, is not presenting, it is thought it could be retained on the roster to handle other projects.