Hotline: Casella Wines appoints AnalogFolk

Casella Wines, the maker of Yellow Tail, has appointed AnalogFolk to handle its global digital ad account.

The agency won the business after a pitch, and will now be responsible for defining a new digital strategy for Casella, which it will then implement through a number of web, retail, event and mobile campaigns.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).