Hotline: 'Change4life' campaign comes under fire

M&C Saatchi's anti-obesity campaign, "Change4life", has come under fire after the Advertising Standards Authority received five complaints that the ad contained inaccurate information.

The complaints surrounded the veracity of the statement that 90 per cent of children are at risk of obesity, as well as the implication that obesity could lead to type 1 diabetes as well as type 2.

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Just published