Hotline: 'Change4life' campaign comes under fire

M&C Saatchi's anti-obesity campaign, "Change4life", has come under fire after the Advertising Standards Authority received five complaints that the ad contained inaccurate information.

The complaints surrounded the veracity of the statement that 90 per cent of children are at risk of obesity, as well as the implication that obesity could lead to type 1 diabetes as well as type 2.

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BBH deputy ECD Caroline Pay exits
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1 BBH deputy ECD Caroline Pay exits

Bartle Bogle Hegarty has parted company with its deputy executive creative director Caroline Pay and has promoted Ian Heartfield, creative managing partner, and Anthony Austin, chief executive of Black Sheep Studios, to take over as joint deputy ECDs.

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