Hotline: COI Communications kicks off its ad roster review

COI Communications has kicked off its ad roster review, as revealed in Campaign (12 November). The overhaul of the above-the-line agencies coincides with plans to review its direct marketing roster. COI's deputy chief executive, Peter Buchanan, said: "Our aim is to be the centre of marketing excellence for government and, to achieve this, we need access to the best and most relevant agencies."


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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).