The Interfocus chairman and MCCA president, Matthew Hooper, has been appointed as the first president of the new Communications Agencies Federation. The IPA's director-general, Hamish Pringle, will be the secretary. The body was established by the IPA, the MCCA and the Pubic Relations Consultants Association, to co-ordinate the work of the trade bodies more closely.
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What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).