Hotline: Complaint against Andrex upheld

Andrex has been told to stop using the claim its toilet rolls are "unbeatably long" after a complaint from a rival.

The Advertising Standards Authority ruled that the TV, poster and national press campaign, by JWT, was misleading after it received a complaint from SCA Hygiene, which makes rival brand Velvet.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).