Concord has undergone a wholesale management restructure and created three business divisions to run its accounts. Kate Cochrane heads the Masterfoods and John Ayling %26 Associates accounts, Louise Golbourn takes responsibility for the Nestle and Walker Media briefs and Nicole Guerretta handles the Unilever, Hyundai and Optimedia business. All three have been promoted from board account director to managing partner.
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Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).