Hotline: Conservative Party launches direct mail campaign

The Conservative Party has launched a direct mail campaign, created by Perfect Day, to more than 300,000 of its supporters. It encourages them to donate to its recently launched No.10 Fund, set up to broaden its fundraising base. The pack, which features an image of Gordon Brown urging recipients not to open the mail, asks supporters to donate between £5-£5,000 or £1 a day.

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