HOTLINE: The Cumbria Tourist Board shortlists agencies

The Cumbria Tourist Board is shortlisting agencies in advance of a proposed campaign to encourage more people to take short breaks in the Lake District. The initiative follows an injection of extra cash into the board by the North West Development Agency. The business is currently held by Senior King.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).