Datamonitor is buying the market analyst Verdict Research for a possible consideration of £4.7 million in cash. Some £3.3 million will be paid immediately with a further £1.4 million being paid out over the next three years, subject to performance.
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TBWA\London has brought on Sara Tate as chief executive as the agency rounds off its new management line-up.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).