DDB has seen off five competitors to secure the multimillion-pound global account for the Dutch financial services group, ING Worldwide. Creative work for the company, which offers banking, insurance and asset management services in 65 countries, is likely to be run out of the network's London and New York offices.
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Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).