Diageo's roster agencies, J. Walter Thompson and Bartle Bogle Hegarty, will go head-to-head in a shoot-out for the global Baileys Original Irish Cream Liqueur account. JWT is the incumbent on the £40 million Baileys business that spends £5 million annually in the UK. The agency will launch Diageo's new Baileys Glide, Irish Cream blended with vanilla, later this year.
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What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).