HOTLINE: The Dixons Group appoints Initiative Media

The Dixons Group has appointed Initiative Media to handle its media planning and buying across its European business. Initiative will be responsible for media for PC City in France and Spain and for Dixons, Currys and PC World in Ireland. UK media planning and buying remains with Walker Media.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).