The Dixons Group has appointed Initiative Media to handle its media planning and buying across its European business. Initiative will be responsible for media for PC City in France and Spain and for Dixons, Currys and PC World in Ireland. UK media planning and buying remains with Walker Media.
A new Campaign for a new breed
New ideas, new perspectives, new focus
Register for tailored email bulletins today and let us deliver the insight that you needRegister Now
Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events
Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).