The online travel agency ebookers is to launch a London-based radio campaign which aims to raise awareness among young men and women aged around 35. The campaign, which launches this week on stations including Heart, Magic and Virgin, has been produced by Agency Republic, which was appointed by ebookers as part of the company's strategy to increase its use of agencies on a project basis.
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Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).