Hotline: The EIAA announces joint initiative

The European Interactive Advertising Association has announced a joint initiative with the Internet Advertising Bureau to develop the first standard international definitions for interactive audience measurement. The project will analyse existing audience measurement terminologies and set out the requirements that advertising agencies must meet in online media planning.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).