Euro RSCG Wnek Gosper has retained its £3 million Maison de la France UK advertising account, following a pitch against Abbott Mead Vickers BBDO, Publicis, BMP DDB and Senior King. Euro RSCG will continue to work on its "J'aime la France campaign, originally developed to boost tourism in the region following 11 September.
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Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).