Hotline: Fage Uk appoints AnalogFolk

AnalogFolk has been appointed by Fage UK to lead the digital and social media activity for its Total Greek Yoghurt brand after a pitch. The agency has relaunched the brand's website and will attempt to engage consumers on Facebook and Twitter.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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