HOTLINE: Fallon poahces Lucy Howard from Lowe

Fallon has poached Lucy Howard from Lowe to be an account planner on the agency's Sony business. The move signals the end of a five-year spell at Lowe, where she worked on the Orange, Sprite and Burger King accounts, among others.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).