Hotline: Gap appoints Ogilvy & Mather

Gap has appointed Ogilvy & Mather to its global ad account, ending its ten-year relationship with the previous incumbent, Laird & Partners.

The move comes as Gap, which spends just £200,000 on media in the UK, announced the appointment of Seth Farbman, Ogilvy's worldwide managing director, as its first chief marketing officer.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).