Hotline: Global adspend expected to grow

Global adspend is expected to grow by 5.1 per cent this year, according to adjusted figures from the Warc Consensus Forecast. In November, Warc had predicted a 4.5 per cent rise in 2011 but has adjusted the figure upwards despite unrest in the Middle East and the natural disaster in Japan.


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1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).