Hotline: Goodstuff Communications picks up account

Goodstuff Communications has picked up the £1.6 million media buying business for A+E Networks - the television company that operates channels including History, Military History and Crime & Investigation - from MPG Media Contacts. Goodstuff was previously responsible for just media planning.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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