Hotline: Grand Union appointed by Waitrose

Grand Union has been appointed as the lead digital agency for Waitrose following a competitive pitch against the incumbent, Twentysix London, and two undisclosed agencies. The agency will relaunch the brand's website Waitrose.com, as well as produce digital marketing for its online grocery shopping service Waitrose Deliver.

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Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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