Grey London has extended its relationship with Dairy Crest with an appointment to handle the £5 million relaunch of its Country Life brand. Country Life, which has not been supported with above-the-line activity for five years, is being repositioned to appeal to a wider range of consumers. Media buying is through John Ayling & Associates.
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What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).